Co-Branding Brandbook

A brandbook for a hypothetical partnership between Lucyd and EyeBuyDirect focused on the sale of smart glasses. Marrying the high contrast and bold colors of Lucyd's brand with the softer colors of EyeBuyDirect's brand to create a palette that evokes the tech of the Lucyd glasses and the accessibility of EyeBuyDirect to consumers. Brandbook designed in Adobe InDesign. Logo, IABs, and posters designed in Adobe Illustrator. Mockups composed in Adobe Photoshop.