Fluid Identity Branding

A brandbook for a hypothetical rebranding of the Bronx Zoo if it were to have a fluid brand identity. Embracing the unique learning experiences for adults and children alike, this fluid identity focuses on the variety of animals that live at the Bronx Zoo. Depending on what new exhibits are at the zoo or what animals are being used in advertisements, the animal containing the "B" in the "Bronx Zoo" wordmark changes. Brandbook designed in Adobe InDesign. Logo, IABs, and posters designed in Adobe Illustrator. Website illustration drawn in Procreate. Mockups composed in Adobe Photoshop