Destination Brandbook

A brandbook for the rebranding of a neighborhood in New York City, Hell's Kitchen. Creating the branding for a hypothetical apartment building in the chosen neighborhood and advertising Hell's Kitchen as Clinton, following New York City's attempts at breaking the neighborhood away from its former dangerous reputation. Brandbook designed in Adobe InDesign. Logo, IABs, and posters designed in Adobe Illustrator. Mockups composed in Adobe Photoshop.